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Publications / Prism

Prism articles

Issue 1, 2014

The future of urban mobility

The future of urban mobility

François-Joseph Van Audenhove, Oleksii Korniichuk, Arnaud Schoenmakers, Lucie Lammens

All around the world people are flocking to cities. This will be accompanied by a massive growth in urban traffic, which is expected to triple by 2050. What are the future business models of urban ...

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Innovation in the healthcare space

Innovation in the healthcare space

Nils Bohlin, John Brennan, Thilo Kaltenbach, Frederic Thomas

The business model of the pharmaceutical industry is changing fast: The era of blockbuster medications with big margins is over. Instead, patient-centric medication is the way forward. While the ...

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The next act in cloud computing

The next act in cloud computing

Salman Ali, Jesus Portal, Volker Pfirsching, Anders Johansson

The cloud and the Internet form the backbone of global commerce and have enabled countless new businesses and innovations. The network behind it, though, has grown in an unplanned way, and consequent ...

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Primium – business models for a privacy-conscious world

Primium – business models for a privacy-conscious world

Sai Prakash Iyer, Hariprasad Pichai, Thomas Kuruvilla

Today’s Internet users expect many services to be free of charge. In the current business model intermediaries provide a free service to users, and in exchange they are allowed unfettered access and ...

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How to manage your return on investment in innovation

How to manage your return on investment in innovation

Michaël Kolk, Rick Eagar

In any company around the globe investment in innovation and R&D is under critical scrutiny. Is it going to the right places and is the amount spent exactly appropiate? Is the company getting the ...

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The birth of Neo-Petronationalism: a new emerging model

The birth of Neo-Petronationalism: a new emerging model

Paola Carvajal, Paolo R. Dutto, Agustin Gogorza, Rodolfo Guzman

In 2013 Mexico approved an ambitious energy reform that ended 70 years of Petronationalism. The country opened its market and now allows private and international investors to participate through a ...

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“We live in a culture of permanent transformation.”

“We live in a culture of permanent transformation.”

An interview with Rupert Stadler, AUDI CEO by Thomas Becker.

Audi has been thriving in the luxury car segment. But the company knows that it cannot rest on its laurels. In our interview Rupert Stadler, Audi CEO, talks about the key challenges driving the ...

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